The Institute of Behavioral Finance

The Institute of Behavioral Finance advances the study of the impact of psychology on investor decision-making and market fluctuations. Through its major publication, The Journal of Behavioral Finance, and sponsored conferences the Institute is at the forefront of new research in Behavioral Finance. The Institute's research areas include heuristic biases, formation of bubbles, and over-and-under-reaction. The objective of the Institute is to address important new issues in Behavioral Finance by involving interested practitioners and academics in many fields, including economics, finance, psychology, sociology, and neuro-economics. By incorporating the work of leaders in varied disciplines the Institute seeks to find better explanations for investor decision-making and market anomalies that have been noted but not explained for several generations.

The Journal of Behavioral Finance offers penetrating insights into the performance of today's financial markets and is an indispensable resource for academics and practitioners who want to utilize behavioral concepts to understand the "how, what, when and where" of investing.

Volume 11, Number 2, 2010 Titles

Comparing the Traits of Stock Market Investors and Gamblers
Janice W. Jadlow – Oklahoma State University
John C. Mowen – Oklahoma State University

Psychological and Cultural Factors in the Choice of Mortgage Products: A Behavioral Investigation
Masaki Mori – International University of Japan
Julina Diaz III – Georgia State University
Alan J. Ziobrowski – Georgia State University
Nico B. Rottke – European Business School

Improving Financial Decision Making with Unconscious Thought: A Transcendent Model
Philip Yim Kwong Cheng – Australian Catholic University

The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Noncomparative, and Committed Love
Jaakko Aspara – Aalto University School of Economics
Henrikki Tikkanen – Aalto University School of Economics

Payday Effects: An Examination of Trader Behavior within Evaluation Periods
Ryan Garvey – Duquesne University
Fei Wu – Jiangxi University of Finance and Economics

Detecting Anchoring in Financial Markets
Jørgen Vitting Andersen – Institut Non Linéaire de Nice